Institution Brand Information
The institution’s brand identify includes the symbols, logos, images, words and official colors that represent
the institution or its athletic programs. As a relatively new brand, consistency is critical to reinforcing the brand name and image.
Any use of institutional logos and images are expected to follow the brand guidelines.
Middle Georgia State University Logos
Institutional Logos are available in a low resolution format. Please contact if you need high resolution files.
Middle Georgia State University Sub-brand Logos
Unit logos are created by the Office of Marketing and Communications with the approval of the Academic Schools/College or the Division leaders. If you need a unit logo, please email firstname.lastname@example.org.
Examples of sub-brand logos include:
Middle Georgia State University Institution Logos
Knights Primary Logo Images
Knights Secondary Logo Images
Sport Specific Wordmarks
Our library of sports-specific word marks contains these nine images: Athletics, Rugby, Baseball, Soccer, Basketball, Softball, Cheer, Tennis and Football.
Acronym - MGA
When referring to the institution, Middle Georgia State University and Middle Georgia State should be used (in this order). Repetitive use of the name, social media and other similar shortened usages may require an acronym. In those cases, MGA is the acronym to be used in institutional communication. MGSU and MGS should not be used. Brand consistency and reputation are key to MGA being recognizable.
MGA is not the name of our institution, so please refrain from using it in text or in possessive form, except as noted above.
View other acronyms we use here.
Other Institutional Communications
Business cards are designed by the MarComm Office; however, the business office oversees ordering and payment. To order business cards, please go through unit p-card holders. Business Card Request form can be found on Purchasing’s webpage. Details the business card format can be found on the form. If you have a special request that deviates from the following design, please contact Marketing and Communications, email@example.com.
Email signatures are a part of institutional branding. We ask that all faculty/staff used the branded email signature for new messages and a text version or replies. No other information should be included (quotes, images, etc.).
For instructions on how to replace your email signature – on a desktop, webmail app, and a Mac, please download instructions here.
Digital - Sub-branded digital letterhead (in Microsoft Word format) will be provided to the units based on guidance from Deans and Divisional Vice Presidents. If you have a need for a sub-brand logo, please contact us at firstname.lastname@example.org.
Print – To order print letterhead, please go through unit p-card holders.
University name tags will be formatted under the following guidelines:
- Terminal degrees only, using periods (ex: Ph.D.)
- No initials
- No titles, except for:
- Department Chairs and above
- External name tags for those with an external role where title is important (The titled name tag is secondary, primary name tag has no title)
Name tags should be requested through Human Resources.
Referencing Institutional Units:
We would like to offer some clarification on referring to institutional units. Please direct specific questions on your area to the leadership within your units.
- “Schools” and “Departments” refer to academic units offering instruction – “Department” is reserved for academic units, except for Police Department and Athletic Department.
- “Divisions” and “Offices” refer to non-academic units
- Offices may use “Office of …” or “… Office”. A recommended use would be to reference the parent office as “Office of …” with subordinate offices using “… Office”.
- Divisions correspond to Vice Presidents’ areas of responsibility, which include:
- Division of Academic Affairs - the Division of Academic Affairs is the term to denote the whole academic enterprise, faculty and academic staff, including schools, departments and offices. Within that division the most senior office is the Office of the Provost, and the Provost is also the head of the entire Division of Academic Affairs.
- Division of Enrollment Management
- Division of Fiscal Affairs
- Division of Student Affairs
- Division of University Advancement
Update Directory Listings:
- Please make sure to update all directory listings to reflect the appropriate unit names and hours.
- We recommend posting both fall/spring and summer hours on directory pages so that there is no need for multiple updates.
Update Microsoft Office – Author:
Many of the documents being created still have old institutional information within the “Author” area. Please update by:
- Within any Office application, go to File>Options> + enter info within “Personalize your copy of Microsoft Office”. All other applications (Word, Excel, Powerpoint) will automatically update.
Social Media Guidelines
The Office of Marketing and Communications (MarComm) maintains the university’s institutional social media accounts. These accounts are used to interact with followers and communicate various messages that promote Middle Georgia State primarily to prospective students and other external stakeholders. We encourage the use of social media by internal units or student organizations interested in communicating with targeted audiences.
The below social media guidelines are designed to help individuals or units of the university to create and maintain social media sites. Middle Georgia State expects all students, faculty and staff using social media on the institution’s behalf to understand and follow these guidelines.
Social Media Directory
Social Media Guidelines