Faculty/Staff Directory
Charles Aiken - MBA
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| Office Hours: | Vary each semester. Will update. |
| Courses: | MKTG 3161 Principles of Marketing - Macon Campus MKTG 3161 Principles of Marketing - Cochran Campus MKTG 3170 Sales and Sales Management (hybrid) - Macon Campus MKTG 3170 Sales and Sales Management (hybrid) - Cochran Campus MKTG 4198 Marketing Management - online |
| Education: | Master of Business Administration degree, June 1994 Columbus State University, (CSU) 3.75 GPA Bachelor of Business Administration degree, March, 1993 Columbus State University, 3.40 GPA – Cum Laude |
| CV: | Available upon request. |
| Professional Experience: | Middle Georgia State University, Macon, GA • Member of the University System of Georgia Assistant Professor of Marketing, School of Business June 2009-Present Director, Bachelor of Applied Science - Business Management degree August 2014-July 2016 Instructor of Marketing August 2003–July 08 • Also Served as Interim Director for the John Cunningham Sales Institute, CSU, 2004-5. Columbus State University, Columbus, GA • Member of the University System of Georgia Lecturer of Business Administration, Turner College of Business August 2008 – May 09 Founding Director and Program Consultant, John Cunningham Sales Institute (JCSI) Founding Director, John Cunningham Sales Institute July 2001 – Nov 02 Instructor of Marketing, Turner School of Business August 1999 – June 01 Janssen Pharmaceutica, Inc., Parsippany, NJ June 1998 – Sept 99 Sales Representative Consumer Profiles, Columbus, GA March 1993 – June 98 Marketing Research Consultant (d/b/a Consumer Profiles) |
| Professional Affiliations: | Member, Georgia Association of Marketing Educators (GAME), 2009 - Present Member, Advisory Board, Bibb County Career Technical Agricultural Education (CATAE), 2009 - Present Member, Visit Macon, 2009 - Present Member, Visit Macon Committee – “Branding Macon” 2017 • Reviewed proposals for Macon’s branding strategy and provided input for selection of marketing firm to conduct the study. Worked through the process with committee and firm (swot, tours of community, primary and secondary research, branding, promotion) and made the community aware of the decisions. Decided on "Where Soul Lives" campaign. Committee members represent local businesses to include the Mayor’s office, the CVB, media. Host, DECA Regional Competition at MGA’s PSC/Conference Center, 2012 - Present • High schools from several surrounding counties held competition here. • 200+ students, 20+ high school educators and administrators, 30+ area business people participate. • Arranged for MGA’s recruiters/enrollment staff to conduct tours throughout the day Member, Macon-Bibb Chamber of Commerce, 2009 - Present |
| Awards and Honors: | Nominated, Outstanding Teacher of the Year, 2018 Received “Dean’s Excellence Award for Contributions to the School of Business Through Exceptional Service and Dedication to Our Students” 2018 President, Columbus State University Personnel Society, 1993-5 Outstanding Marketing Student of the Year, 1993 Advertising Club of Columbus Scholarship Recipient, 1993 National Purchasing Manager’s Association Scholarship Recipient, 1993 Dean’s List, 1991-3 |
| Publications: | Co-Authored, ““Third Time’s a Charm” Case study co-authored with Julie Steen. Presented at SECRA conference. 2018 “A Business School Engaged in Its Community: Value-Added?” Charlie Aiken & Julie Steen (Middle Georgia State University). Presented at Georgia Association of Marketing Educators (GAME) conference. 2018 Member and Attend, Georgia Association of Marketing Educators (GAME), 2007-Present. • Venue Host, GAME Conference, 2018 Presented and Co-Authored “Tight Labor Markets: A Community-Based Response Helping Employers Secure Qualified Employees” presented at SWAFAD, March 2001. Consultant, worked with the Burruss Institute at Kennesaw State University and (client) Georgia Public Broadcasting Education, conducted state-wide marketing research (focus groups, personal interviews, and surveys) in order to aide in a product-development strategic plan. Deliverables included paper and presentation entitled “Georgia Public Broadcasting Regional University Research Group Division of education and Technology User Satisfaction Assessment,” June 2005. Conducted marketing research, “Economic Impact of the Dodge Tour de Georgia,” 2005-6. Conducted marketing research, “Economic Outlook Forecast,” Columbus State University, 1999-2002. |
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