Branding & Tools
Office of University Marketing and Communications
The institution's brand identity includes the symbols, logos, images, words and official colors that represent the institution or its athletic programs. As a relatively new brand, consistency is critical to reinforcing the brand name and image. Any use of institutional logos and images are expected to follow the brand guidelines.
Click to download the brand standards as a PDF
View our portfolio for examples of how our official logos and brand appear on marketing material.
Marketing Tools for Branding
Letterhead, Business Cards, and Name Tags
Letterhead:
Digital - Sub-branded digital letterhead (in Microsoft Word format) will be provided to the units based on guidance from Deans and Divisional Vice Presidents. If you have a need for a sub-brand logo, please contact us at University Marketing and Communications.
Print – To order print letterhead, please go through unit p-card holders.
Business Cards:
Business cards are designed by the MarComm Office; however, the business office oversees ordering and payment. To order business cards, please go through unit p-card holders. The Business Card Request form can be found on Purchasing's web page. Details the business card format can be found on the form. If you have a special request that deviates from the following design, please contact University Marketing and Communications.
Name Tags:
Name tags should be requested through Human Resources.
Middle Georgia State University (MGA) Acronym
When referring to the institution, Middle Georgia State University and Middle Georgia State should be used (in this order). Repetitive use of the name, social media and other similar shortened usages may require an acronym. In those cases, MGA is the acronym to be used in institutional communication. MGSU and MGS should not be used. Brand consistency and reputation are key to MGA being recognizable.
MGA is not the name of our institution, so please refrain from using it in text or in possessive form, except as noted above.
Social Media Guidelines
The Office of University Marketing and Communications (MarComm) maintains the university's institutional social media accounts. These accounts are used to interact with followers and communicate various messages that promote Middle Georgia State primarily to prospective students and other external stakeholders. We encourage the use of social media by internal units or student organizations interested in communicating with targeted audiences.
The below social media guidelines are designed to help individuals or units of the university to create and maintain social media sites. Middle Georgia State expects all students, faculty and staff using social media on the institution's behalf to understand and follow these guidelines.
Social Media Directory
Social Media Guidelines
Referencing Institutional Units
We would like to offer some clarification on referring to institutional units. Please direct specific questions on your area to the leadership within your units.
- “Schools” and “Departments” refer to academic units offering instruction – “Department” is reserved for academic units, except for Police Department and Athletic Department.
- “Divisions” and “Offices” refer to non-academic units
- Offices may use “Office of …” or “… Office”. A recommended use would be to reference the parent office as “Office of …” with subordinate offices using “… Office”.
- Divisions correspond to Vice Presidents' areas of responsibility, which include:
- Division of Academic Affairs - the Division of Academic Affairs is the term to denote the whole academic enterprise, faculty and academic staff, including schools, departments and offices. With in that division the most senior office is the Office of the Provost, and the Provost is also the head of the entire Division of Academic Affairs.
- Division of Enrollment Management
- Division of Fiscal Affairs
- Division of Student Affairs
- Division of University Advancement
