MGA’s Licensing Program
Middle Georgia State University’s (MGA) Licensing Program is the official avenue in which the University grants permission for the use of University marks including its name, initials, and logos. CLC (Collegiate Licensing Company) manages the University’s licensing program for both the athletic and institutional logos.
MGA has entered into an agreement with CLC (previously Learfield) to manage the University’s licensing program to protect the use and abuse of the University marks. This means that MGA requires that all commercial products, including items for resale and internal use, bearing University logos and marks must display the official logos of the University as outlined in the branding guidelines. Any manufacturer of products with any of the University marks must be properly licensed before offering goods for distribution. Vendors who are not licensed are not permitted to use MGA logos and marks.
To access the list of current licensees, go to: https://clc.com/license-search/
Vendors
Vendors should visit the CLC website ( https://clc.com/ ) and select “Get Licensed” tab to apply for a license. The CLC contact for businesses interested in becoming licensed to produce MGA merchandise is licensing@clc.com or 770.956.0520. If you currently hold a license with Learfield or IMG College, please email licensing@clc.com .
MGA Campus Community
MGA community including faculty, staff, and students who are seeking vendors who are licensed with MGA will find a current list on the MGA Licensed Vendors webpage. MGA departments placing orders from licensed vendors should plan to allow time for the approval process, normally one to two days.
License Types
- Retail: Manufacturers producing products for resale to the general public that feature the MGA name or any of the MGA logos/marks must obtain a RETAIL license. Vendors should register for a license through CLC before producing or selling merchandise. MGA receives income from these royalty-producing items.
- Internal: Manufacturers producing items for internal promotional use or giveaways that feature any of the MGA logos/marks must obtain an INTERNAL license from CLC before facilitating orders for these goods. MGA does not receive royalty income from these items, but since these items can migrate off of campus, they MUST remain in compliance with all graphic standards outlined in the brand portal.