Page 30 - Middle Georgia State University - Knighted 2019
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Interestingly, about 61% are married, which might explain a greater need for security relative to
those who are single.
I'm willing to pay more for a security company with a
higher customer satisfaction.
15%
Willing to pay more 85%
Not willing to pay more
Figure 2. Security Pricing and Customer Satisfaction (OSS Survey, 2019).
It is a bit surprising that an overwhelmingly large number of respondents (i.e., at least 85%)
indicated that they would be willing to pay more and sign up with a security company with an
independent customer satisfaction rating. Customers correlate higher pricing strategies with
greater customer satisfaction.
A security company must have a cell phone
application as part of its service.
4.00% 8.00% 2.00%
42.00% 44.00%
Strongly disagree Disagree Agree Strongly agree No opinion
Figure 3. Cellular Integration within Security Interface (OSS Survey, 2019).
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